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1950
The 1950s saw the expansion of highways, auto transport and air travel. Greater mobility allowed Americans to venture out to the beaches, lakes and parks for entertainment and relaxation. Florida was popular with vacationers and water sports enthusiasts. Swimwear and casual wear sales were high. Combinations of fibers and quick dry synthetics were a favorite. The late '50s saw the introduction of commercial jet airliners, which made visits to exotic locations practical for many. Construction of swimming facilities expanded. Jantzen, with its licensees and design studios in some eighteen countries around the globe, provided a great variety of styles and fabrics from its international affiliates. |