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1960
The new Jantzen advertising campaign titled “Just Wear a Smile and a Jantzen” took the country by storm. Sponsors like Kodak, Ford Motor and United Airlines invited “Smile Contest” winners from each state to an annual contest in the Hawaiian Islands. Top contestants were featured in national advertising campaigns. The surfing scene came to life with the music of the Beach Boys. Swimsuits ranged from the popular bikini to the more conventional maillots. Fabrics included knits and wovens in quick-drying synthetics. Natural fibers were often blended with man-made yarns. Innovation in design and styling was a hallmark of the decade. |