Jantzen e-commerce offered convenience to the customer as well as brand benefits. Suits with “engineered prints” featured pattern and colors strategically placed to enhance the figure. The Jantzen power bra proclaimed “It Must Be Magic” and gained notoriety as a spectacular billboard display in Times Square. Jantzen continued its Clean Water program throughout the decade, which first began in 1926. Wanting to encourage clean and healthy environments for swimming, the company rededicated itself to this proud heritage and to “Keep Our Beaches Beautiful.”