2000

In 2002, Perry Ellis International purchased the Jantzen brand. The new millennium saw a continuation of the technological revolution and a massive change in communication options. Cell phones became commonplace and many homes acquired a computer, fax machine and scanner. Jantzen hired top supermodel Carolyn Murphy to endorse the brand and feature in the ad campaign. Carolyn’s timeless glamour was perfectly suited for Jantzen. Her classic American style elevated the brand image and consumer recognition through a diversified marketing strategy. The Jantzen brand today is a leader in the swimwear arena, portraying a new inspirational brand vision that remains steeped in the Jantzen legacy.